ASC Personal Branding

This project began as an exploration of typography in my Typography class, where I designed a typeface entirely from geometric shapes and 4-point stars. Inspired by the results, I decided to transform it into my personal brand, ASC (aka my initials). The brand focuses on simplicity and impact, with a modern aesthetic. I chose a bold yellow as the primary color, reflecting my personality and its versatility across both digital and print mediums.