MELT® ICE CREAM

Type of Project:

Date:

Branding and Packaging

December 2024

MELT® is a playful exploration of geometry and organic movement, designed to embody the brand's philosophy of simplicity, boldness, and natural perfection. The design process began with pure geometric shapes—perfect squares—carefully crafted to create a harmonious structure. By "melting" these rigid forms into softer, curved shapes, the logo achieves a balance between clean minimalism and organic fluidity, mirroring the natural process of ice cream melting into joyful imperfection.