Sawdust Studios

Type of Project:

Date:

Branding

March 2025

Sawdust Studios is a celebration of craftsmanship, imperfection, and the raw spirit of making. The rebrand was driven by a desire to embrace the brand’s core tension: bold authenticity. That meant creating an identity that felt intentional yet unpolished. The flexible logo system breaks from tradition, much like the makers who inspired it. From a bold badge mark to a sawtooth circle seal, each variation plays a different role while staying unmistakably Sawdust. A custom “S” icon brings character and movement, while the stacked lockup lends structure. Together, these marks mirror the spirit of woodworking—functional, playful, and always evolving. This is a brand made to be used, worn, stamped, and built upon. Just like the work done inside the shop.

Branding design created at Hoot Design Co.