GRR! Grandmothers for Reproductive Rights

Type of Project

Branding

Date

March 2025

This project challenged me to reimagine the visual identity of GRR!, an organization led by elder women fighting for reproductive justice, education, and access to safe healthcare for all generations. The new identity needed to feel bold, unapologetic, and full of lived experience, reflecting the powerful voices of women who have long fought for bodily autonomy and equality. The design direction celebrates their resilience and storytelling power while visually uniting the past and present of the reproductive rights movement. The system combines archival photography and contemporary typography to bridge history with modern activism. The bold, condensed type treatment symbolizes strength and urgency, while the use of deep green and vibrant yellow evokes heritage, hope, and resistance. Layered textures and editorial-style layouts echo grassroots posters and zines from feminist movements, emphasizing authenticity and collective power.