Juntas Academy

Branding and Digital

April 2025

Juntas Academy was created to support international women athletes navigating the challenges of U.S. college sports, a journey often marked by confusion, culture shock, and a lack of resources. Despite the rise of global talent in college soccer, support for international players remains rare. As a Brazilian student-athlete who faced visa struggles and had to rebuild after injury, this project is deeply personal. The brand is bold, joyful, and unapologetically global, blending expressive forms, bright contrast, and rhythmic patterns to foster a sense of unity and identity. From logos and jerseys to motion graphics and campaign collateral, Juntas brings the academy to life on and off the pitch.