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Girl Beer

Date

March 2024

Location

Columbia, Missouri

Project Type

Branding and Packaging

Girl Beer was born when my friends and I questioned why beer branding is almost always targeted at men. We thought, “Why not create a beer for the girlies?” So, I developed a brand identity that’s inclusive, empowering, and designed to resonate with women. With vibrant packaging, bold visuals, and a name that’s as catchy as it is literal, Girl Beer challenges stereotypes and creates a welcoming experience for women who just want to enjoy beer with friends.

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